zai dang qian de shang ye huan jing zhong，shang biao bu jin shi qi ye chan pin de yi ge biao zhi，geng shi qi ye pin pai he shi chang li liang de zhong yao ti xian。sui zhe guo nei wai jiao liu de ri yi mi ji，yue lai yue duo de qi ye kai shi kao lv zai chuan tong han zi shang biao de ji chu shang，tian jia pin yin yuan su，yi qiu da dao geng hao de shi chang chuan bo xiao guo he guo ji ren zhi du。zhe zhong “wen zi jia pin yin” de shang biao ming cheng xie fa，ji bao liu le han wen de wen hua nei han，you jie ru le pin yin de pu ji xing yu ke shi bie xing，cheng wei yi zhong yue lai yue shou huan ying de pin pai gou jian fang shi。
zhe lei shang biao de ji ben gou cheng shi jiang han zi yu han yu pin yin jin xing you ji zu he。you xie shang biao hui jiang han zi fang zai qian mian，pin yin fang zai hou mian，li ru “bai shi 100” pei he “bai shi”，xing cheng shi jue duo yang de shi jue xiao guo；ye you xie shang biao jiang pin yin zu he cheng yi ge dui xiang，yu han zi bing lie shi yong，ru “xiao mi MI” huo “tao bao TAOBAO”。zhe zhong she ji bu jin jian dan ming liao，er qie neng rang xiao fei zhe yi ci xing cheng qiang lie de yin xiang，you qi shi dui yu bu shi fen shu xi han zi de hai wai yong hu，pin yin de cun zai da da jiang di le ren zhi men kan。
xie pin yin de zui da yi chu zai yu qi “ke shi bie xing” he “guo ji hua” te dian。han zi sui ran you qi du te de mei gan he wen hua di yun，dan dui yu fei han yu qu de xiao fei zhe lai shuo，ren du he ji yi cun zai yi ding kun nan。pin yin zuo wei han yu de yin biao xi tong，neng gou zhuang zhi jie di biao da han zi de du yin，shi pin pai ming cheng de fa yin bian de tou ming ke jian。you qi shi zai guo ji shi chang zhong，pin yin ke yi bang zhu wai guo xiao fei zhe zhun que cheng nu qi pin pai，zeng qiang pin pai de wan zhuang du he xin ren du。
zai shi ji zhong，hen duo zhi ming guo chan pin pai dou cai yong le wen zi jia pin yin de xing shi。li ru “mei tuan MEITUAN”、“jing dong JD”（“jing dong” pin yin wei “jingdong”，JD wei suo xie）、“hao ma er haomaer” deng。zhe xie pin pai zai bao zheng han zi zhu ti de tong shi，tong guo pin yin de fu zhu，rang pin pai chuan bo geng jia guang fan。yi xie qi ye shen zhi hui jiang pin yin zuo wei shang biao de du li zu cheng bu fen deng ji zhu ce，yi zeng qiang qi fa lv bao hu li，fang zhi bei ren mo fang huo cuai pian。
jing guan pin yin dai lai le zhong da you shi，dan zai she ji shi ye yao zhu yi yu du、mei gan he pin pai diao xing de xie tiao。pin yin de zi ti xuan ze、da xiao、yan se he wei zhi dou ying yu han zi xiang pei，bu neng zao cheng shi jue hun luan huo du yin wu dao。you xie pin pai hui dui pin yin jin xing zi ti she ji，ru jia cuo、qu xian huo yin xiang chu li，yi zeng qiang pin pai de du te xing。dàn xu yao bi mian guo du she ji zhi er ying xiang pin yin de ke shi du，jin er xue ruo qi fu zhu zuo yong。
zai shi yong pin yin shi，qi ye ye ying guan zhu xiang guan feng xian。shou xian，ying que bao pin yin de xie fa fu he gu jia yu yan wen zi guan li de xiang guan gui ding，bi mian chu xian pin yin cuo wu huo biao da bu zhun。ci wai，在shang biao zhu ce guo cheng zhong，ying ming que shi chu pin yin he han zi de guan xi，shi fou zuo wei yi ti shou li bao hu，yi ji fou cun zai yu qi ta yi zhu ce pin yin shang biao de chong tu qing kuang。yi xie pin yin yin jin yu chang jian ci hui（ru “mei shi”、“gou gou”）xiang si，ru guo bu jia qiang zhu yi，kong neng yin fa zhi jia fen zheng。
zong er yan zhi，“wen zi jia pin yin” de shang biao xie fa shi yi zhong ji shi yong xing yu shi jue mei gan yu yi ti de pin pai biao da fang shi。ta bu jin man zu le guo nei wai xiao fei zhe de duo yang hua xu qiu，ye wei guo chan pin pai zou xiang shi jie ti gong le you li zhi chi。zai wei lai de pin pai jing zheng zhong，ru he ke xue he li de yun yong pin yin yuan su，jiang cheng wei yi xiang zhong yao de shi chang ce lue。zhi you zai she ji、fa lv he chuan bo deng duo ge ceng mian jin xing zong he kao liang，cai neng zhen zheng fa hui “wen zi jia pin yin” de zui da xiao yong，wei pin pai zeng zhi fu neng。
